The MAIZ brand was created to represent class and style for its high standard pieces. The proposal was to use fine lines to convey elegance and the stylization of the font brings modernity. With products that tend, in their packaging and accessories, to minimalism, a clean and minimally planned strategy was adopted to meet a demanding and always updated consumer. This aspect was essential when planning how the brand would be visually identified, since any type of information overload in the sources or features could be contrary to the concept that the customer sells.